Into the Unknown: Acclaimed Futurist Jack Uldrich Returns to the Path Forged by Lewis & Clark

Futurist Jack Uldrich and Jeff Appelquist

Every organization, whether they like it or not, will head into the unknown at some point.

For that express purpose Jack Uldrich, author of "Into the Unknown: Leadership Lessons from Lewis & Clark’s Daring Westward Expedition" and Jeff Appelquist have been partnering for seven years, taking business leaders on expeditions based upon Lewis and Clark's adventure in Great Falls, Montana.

Tomorrow is going to be radically different than either yesterday or today. We need more leaders with the courage of Lewis and Clark. Leaders who are willing to unlearn their old ways and chart brave new courses into the unknown.


The Minneapolis-based businessmen share experience being former military officers and lovers of history. Uldrich is a futurist, consultant and founder of The School of Unlearning. Appelquist is a lawyer and former Target and Best Buy manager. Both men are also award-winning writers. Their partnership as co-leaders of this experiential learning program has been a fruitful one.

What makes this expedition relevant today?

"Lewis and Clark took rational risks, hedged their bets, and sometimes went backward to take stock. When they reached the headwaters of the Missouri, they fully expected to see a river that would lead them to the West Coast," says Uldrich. "All they saw were hundreds of miles of mountains. Just think about it; the hotel industry is facing the metaphorical 'mountains' of collaborative consumption based companies such as Airbnb and VRBO, and the taxi industry is confronted by a real showdown with Uber and Lyft. There will always be challenges, and for those, the leadership lessons provided by Lewis and Clark, are timeless."

He continues, "For organizations and corporations looking to take advantage of tomorrow’s unknowable environment and who are interested in both discovering their future and creating it, this is the perfect leadership and training seminar."

Uldrich and Appelquist will begin their next adventure "Into the Unknown" on Sept. 6, 2017. This experiential leadership program has been conducted with clients in the agriculture, banking, utility, insurance and medical devices industries and is tailored for any organization wishing to participate.

Parties interested in learning more about Jack Uldrich, this adventure, his books, or his speaking availability are encouraged to visit his website.

Source: Jack Uldrich & The School of Unlearning